Replica football kits are a great source of revenue for many football clubs. Followers and fans of the game and individual teams will often purchase replica football kits to show their loyalty and support to their team. Kits can act as a great signifier of a football team. This may be from the colours, the badge and slogan, and even the sponsor. Many fans will purchase both kits for home games, and away games. Fans who have season tickets to the football matches for their teams, whether playing on home ground, or away, will wear the kit accordingly.

Professional players will have their surnames or nicknames printed on the back of their shirts with their player number below it. There is now the option for fans to personalise their own shirts by having their own names printed on the back of their own replica shirt along with a number of their choice. This may be a significant number to them, or the number of their favourite player on their supporting team.

Full replica kits are available to purchase either via the football club direct or affiliated stores that have a license to sell the kit. Everything can be purchased, from the shirts and shorts, to the socks, gloves and shin-pads, to even the goalkeepers’ kit and gloves. The replica kits will also have advertised on it the sponsor for the team. Kits will change from time to time, and releases of new kits will spark off a huge buzz amongst fans who wish to purchase them.